Stop Sign 🛑

Sometimes life throws up a big red stop sign. It’s not subtle. It’s not a yield sign. It’s a stop now before things get worse kind of moment.

So let me ask you: What do you need to stop doing, right now?

Maybe you’ve been telling yourself, “I’ll quit later,” or “It’s not that bad.” But deep down, you know better. Bad habits don’t fix themselves. And small mistakes can become big problems fast.

Let’s be honest: Are you overspending on equipment to impress your neighbors instead of maintaining what you’ve got?

Are you covering up crop losses or inventory gaps instead of being honest about what happened?

Are you borrowing money with no real plan to repay—just hoping for a good harvest to save you?

Are you cutting corners with labor or inputs just to squeeze a little more profit, knowing it’s not sustainable?

It’s easy to justify these things when you’re under pressure. Farming isn’t easy. The margins are tight. But that doesn’t mean the ends justify the means.

These decisions don’t just hurt your operation, they hurt the people around you. Your family. Your partners. Your employees. And your future.

So here it is: The stop sign. Right in front of you.

You can keep rolling through it and eventually pay the price. Or you can stop now, make the hard changes, and commit to a better direction.

Get honest, own your choices, and do better. Not just for yourself, but for the people who depend on you and the land you care for.

Let this be the day you choose to turn it around.